His passion is to see clean, affordable, reliable, safe, and practical energy solutions proceed from research and development into market penetration. He has made the term “free energy” more acceptable by relating it to solar, wind, geothermal, and other well-understood technologies; while also making the more exotic approaches not seem so crazy.
Sterling is the founder of a dozen-plus organizations whose functions range from preparedness and alternative energy development and promotion to defining, teaching and researching better ways to live as a society. He has proven experience in creating, managing and sustaining organizations, as well as in using websites as a way to teach, publish and disseminate information. He has long been interested in alternative energy systems, and has established a positive reputation in maintaining a news service and an extensive directory of energy solutions that are friendly to the environment.